The thesis explores innovative smart packaging solutions in the Italian fashion industry, focusing on enhancing product sustainability and user engagement through systemic design. It aims to address critical issues within the fashion system by identifying trends and latent needs for smart packaging. The research proposes three integrable solutions: technologies for product traceability and authenticity, a system for collecting and reusing clothing, and a return and reuse system for e-commerce packaging. These strategies promote sustainability and encourage socially responsible consumer behavior.